UNILEVER  |  PERSIL WILD EXPLORERS

Digital Product
Concept Team | Project Oversight

The Wild Explorers app encouraged kids to engage in more outdoor play. Above is a summary of the campaign.

This video gives a quick snapshot of the app's simple functionality.

Click the image above to see some of the supporting activity

The app that uses children's tech obsession, to battle children's tech obsession.

CHALLENGE:
How can Persil get young children in the UK spending more time playing outdoors?

RESPONSE:
In the last decade the amount of time young children play outdoors has halved. Knowing this is a worry to parents, we started by exploring what was preventing them from reversing the trend. Two key facts emerged  - kids are more tech obsessed than ever, and parents are often short on time and inspiration for outdoor play.

The solution was to develop a practical tool that could be enjoyed by kids and parents together - the ‘Persil Wild Explorers’ app. Packed with over 100 outdoor activities, this simple, free app gave parents suggestions for outdoor activities based on time available, their child's age, and the facilities they had access to, allowing for more variety and spontaneity.

RESULT:
The app was downloaded 122,500 times and helped children up and down the country spend an extra 800,000 hours playing outdoors...