BARCLAYS  |  LIFESKILLS PROGRAM CONTENT

Educational Program Content 
Concept Team | Creative Direction

'INDEPENDENT LIVING' - This content piece helped young people get to grips with the ups and downs of moving out for the first time.

'THE COMMUNICATION CHALLENGE' - A novel lesson in the value of having good communication skills.

'CEREAL TIME' - Part of a mini-series developed with two aspiring vloggers to shed some light on starting your own business.

Click the image to see some more of the components I delivered for the platform.

The go-to destination for young people who want their future to match their aspirations.

BACKGROUND:
For 18 months I oversaw the development and delivery of most of Barclays' 'LifeSkills' platform content. The content varied massively - from interactive exercises to editorial pieces, and vlogger videos to corporate interviews - with differing objectives and sub-audiences influencing the approach for each piece. 

Delivering this vast mix of content gave me a valuable understanding of how to craft educational content so it feels entertaining, relatable and relevant to a youth audience.

RESULTS:
LifeSkills has now reached over 2 million young people, with 700k+ views on YouTube content, thousands of positive comments on Twitter and Facebook and thousands of young people registered to better prepare themselves for the world of work.